So how does it work?

Lets say a company donates $1,000 to Charity each year.

These donations obviously cost the company $1,000 in cash. 

 

If the company switches to AidArena, how would this work?

 

In this example, lets say the company has a mark-up of 100%.  The company lists and sells an item on AidArena and directs 50% of the sale price to its chosen charity.